I'm a multidisciplinary designer based in Stellenbosch, soon to graduate from the Stellenbosch Academy of Design and Photography. My work spans UI/UX, motion graphics, animation, and digital product development.
I enjoy projects where design meets storytelling, and I believe good design is about solving problems and creating meaningful experiences.
My approach is based in curiosity and experimentation, as i place the reason for the project at the focus, as understanding the problem, the audience, and what the work needs to achieve, so every decision has a reason behind it.
I strive to learn and grow continuously to explore new ways of communicating ideas across digital mediums.
The brief required bringing an idiom or metaphor to life through animation, not through literal imagery, but through abstract visual interpretation that captured the phrase's deeper meaning.
The challenge was to craft a narrative where characters and scenes embodied the idiom's essence, making the underlying message visible without showing it directly.
For "Curiosity Killed the Cat," the interpretation moved beyond literal animal representation into a story about ambition, disobedience, and consequence. A junior detective wants to prove himself to his superiors, pushing for assignment to a difficult case.
When refused, he steals the case files anyway, ignoring his colleague's warnings. His investigation leads to professional repercussions, the consequences of his unchecked curiosity playing out through the case he wasn't supposed to touch.
Abstract interpretation was prioritised over literal representation. Rather than showing an actual cat or even cat-like characters, the story translated the idiom into human terms—ambition as the "curiosity," transgression as the dangerous choice, and professional destruction as the consequence.
This approach required deeper engagement with the idiom's meaning rather than surface-level visual translation. Character design utilised penguin characteristics, black and white colouring, distinctive silhouette, particular body language, without creating a literal penguin character
An animated short film was produced that visually conveys the idiom through abstract characters and scenes rather than literal representation. The narrative follows a junior detective's journey from ambition through transgression to consequences, with every story beat reflecting the idiom's core warning.
The visual direction was based on vintage noir detective aesthetic from mid-20th century cinema. Textured illustration compliments the limited colour palette.
The animation communicates the idiom's message through visual storytelling as viewers understand the detective's ambition, his transgression, and ultimately his downfall without dialogue. The story functions as a complete visual narrative where character design, scene composition, and movement all reinforce the central metaphor.
"The Tip of the Iceberg"
full animation
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A 3D prototype of Adaptive Angler, a fully automated, intelligent fishing system featuring a motorised reel, telescopic collapsible design, dual-interface control system, integrated accessibility features, and renderings showcasing material and real-world functionality.
Created a comprehensive companion interface with intuitive onboarding, customisable controls, real-time data visualisation (navigation, catch history, AI detection results), accessibility-first design (high contrast, large touch targets, jargon-free language), and seamless ecosystem connectivity with animated prototypes demonstrating user interactions.
Adaptive Angler removes physical barriers while maintaining complete user autonomy and control. The motorised mechanism eliminates demands for strength or dexterity, while the accessible interface ensures users remain fully engaged decision-makers—choosing location, bait, timing, and catch management. It preserves the authentic fishing experience while making it possible for everyone.
Worldwide, 220 million people fish recreationally—it's a lifeline to nature, community, and mental wellbeing. Yet 1.7 billion people with mobility or dexterity limitations are excluded from fishing entirely. Traditional rods demand strength, precision, and stamina that become impossible with arthritis, age-related conditions, or physical disabilities.
This project challenged me to design a product that merges hardware innovation with thoughtful digital interface design to restore independence and access to those systematically excluded from a cherished activity.
Complete Reimagining
Rather than creating an "easier" version of traditional fishing, Adaptive Angler transforms fishing from a physically demanding activity into one driven by strategy and observation—skills unaffected by mobility limitations.
Accessibility-First Design
High contrast palettes, large touch targets, simplified menus, jargon-free language, customisable layouts, and anticipated voice-control integration ensure genuine accessibility for users with mobility, dexterity, visual, and cognitive challenges.
Dual-Interface
The detachable touchscreen (designed like nautical GPS technology) serves as the comprehensive control hub, while the simplified rod-mounted screen provides only essential controls. Users decide their experience, reducing cognitive load during active fishing while maintaining full management capabilities.
Wearable Form Factor
The collapsible, lightweight design integrates technology as an extension of capability, not as assistive equipment. It's portable, dignified, and designed like premium technology rather than medical gear.
Integrated AI Intelligence
Fish detection automatically identifies species, weight, and length—removing the need for physical inspection while creating personalised fishing histories that keep users deeply engaged.
a detachable screen on the side of the reel which may be removed and stuck to a surface while fishing for easy accessibility and minimal distraction. It features touch screen and physical button controls for ease of use. It serves as the main control panel for the rod allowing customisable controls in addition to the standard features of typical nautical gear such as navigation and atmospheric conditions
a secondary touch screen interface fixed to the rod grip for simple control while actively fishing. This interface handles the catch and release process including casting, reeling, logging catches, and an emergency function
"Adaptive Angler" product video